What the Best Workplaces in the travel industry are doing differently, heading into 2026...

Firstly, Happy New Year! We hope you rested and feel re-energised for 2026.

Last year, one message came through clearly from employee feedback and HR conversations across the travel sector over 2025:

People don’t want more initiatives.

💖 They want to feel part of something and to see progress.

💖 They want to feel happy at work.

💖 They want to feel proud to belong to a company that genuinely values them.

The strongest workplace cultures weren’t built by chasing trends or surface-level benefits. They were built by companies with a clear sense of purpose, who listened carefully and, crucially, acted visibly.

For 2026, employee expectations are refreshingly practical. This is what they want to see more of:

✔ Show us the progress.

✔ Be clear about why we do what we do.

✔ Help us feel that we belong here.

The Best Workplaces in Travel won’t be defined by slogans over 2026 but by cultures where people understand the purpose, feel a genuine sense of belonging, and are proud to be part of the organisation.

If you want real insight into how your people experience your culture and where trust, purpose and belonging are truly landing, Best Workplaces in Travel gives you the feedback and clarity to do just that.

Enter the 2026 survey today. If you have any questions about the methodology, timelines or benefits of taking part, do get in touch with gail@bestworkplacesintravel.co.uk